How would you like to know the secrets that go behind a successful ad campaign? Would it make scaling your online business easier if you knew exactly how my agency is able to take a company from doing $100k in business a month to twice that in 60 days?
Over the next two weeks I’ll be sharing ten secrets of how we are able to achieve such results for our clients. Today, we will focus on the product side first.
Selecting A Highly Profitable Product to Promote
Choosing the right product to promote is the cornerstone of running a successful targeted ad campaign. No matter how expertly crafted your ads are or how well-defined your audience is, if your product isn’t highly profitable, you’re setting yourself up for frustration and failure. For small business owners, especially those navigating tight budgets and limited resources, this first step is critical. The product you choose to put in front of your audience must not only solve a real problem but also offer the potential for a high return on your advertising investment.
Profitability begins with understanding your numbers. Before you even think about launching an ad campaign, calculate the profit margin of your product. A good rule of thumb is to focus on products that yield at least a 30-50% margin after production, marketing, and operational costs. This buffer ensures that your campaign has the flexibility to scale while remaining financially rewarding. If your margins are too slim, even a slight increase in advertising costs can leave you in the red, so choose wisely.
Next, consider the demand for your product in the marketplace. Ask yourself: Does this product solve a problem or fulfill a desire that people are actively searching for? Profitable products often address pain points that customers are eager to resolve, making it easier to create ads that resonate emotionally and compel action. Take the time to research your competitors and analyze trends in your industry. Are there gaps in the market that your product can fill? If so, you’re one step closer to ensuring profitability.
Don’t overlook scalability, either. A highly profitable product should be easy to replicate, fulfill, or expand upon. If you’re a small business owner juggling multiple hats, products that require excessive customization or manual labor can drain your time and resources. Instead, aim for products that allow for seamless fulfillment and customer satisfaction, even as your business grows.
Lastly, test before you commit. Many small business owners make the mistake of assuming they know what their audience wants without gathering data. Run a small-scale campaign with minimal investment to gauge interest and measure your cost-per-acquisition. The feedback you receive will help you refine your strategy and determine whether your product has the potential to scale profitably.
Selecting a highly profitable product to promote isn’t just the first step—it’s the foundation upon which your entire campaign rests. As a small business owner, this decision can mean the difference between a thriving, scalable ad strategy and one that bleeds your budget dry. Take the time to choose wisely, and you’ll set yourself up for long-term success. The right product doesn’t just make your campaign profitable; it makes your business sustainable.
CONQUER CONVERSIONS COMMUNITY
Interested in further support to help conquer conversions for your business?
I have created a special community where I share all the secrets I have developed over the last decade. My new group known as the Conquer Conversions Community can be found over on the Skool platform.
In the group, I teach how to increase online 💰 sales! You get the system & blueprint (step-by-step guide) we use to help businesses build & scale their online offers to achieve sales growth in a short period of time.
For a limited time, you can join for FREE, but it won’t be that way for long. Actually, the ability to join at no cost will end on December 1. At that time the community will be a paid group to be a part of, so don’t miss an opportunity to grow for FREE and join here today!
Warmest Regards,
Jeff Welsh
Founder | Leader
WelshTraining.com
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