How would your business evolve if you were able to supply value at every level? Would you benefit from having a diverse business ecosystem to increase company revenue?
In this article I’m going to share with you a proven strategy that you can use to build your business upon. If you don’t already have such a system implemented into your business, I would encourage you to do so. In the past, I did not have such an system and it became a problem.
Wondering why, because my business used to rely on one source for its revenue. If this source did not produce, then we had a cash flow issue. However, once I changed my model with the strategy I’m about to describe to you we began to stabilize the company. Let’s take a look at what I’m referring to.
Creating Value By Giving Away Information & Charge For Implementation
Building a unique ecosystem within your business is one of the most powerful ways to add value for your customers. An ecosystem isn’t just about offering one service or product; it’s about creating a dynamic range of value-driven options that serve your customers at every stage of their journey. When you build a robust ecosystem, you allow clients to enter at different points depending on their needs, while simultaneously setting yourself apart from competitors. For small business owners, now is the time to implement this approach to gain a competitive advantage and scale with confidence.
Information Products
A business ecosystem is more than a single product or service—it’s a carefully crafted combination of offerings designed to cater to different client needs and preferences. Imagine a spectrum of services and products that flows naturally, inviting customers to move seamlessly from one level of value to the next. For example, at the entry level, you might offer information products that act as a foundational resource for your customers. These can be e-books, guides, or courses that provide essential insights and serve as an introduction to what you have to offer. Information products are relatively low-cost to produce, yet they deliver immense value by educating your audience and positioning you as an authority in your field.
Component Products
From there, your ecosystem can include component products, which allow customers to “do it themselves” with access to specific tools, templates, or resources. This middle tier of offerings is excellent for clients who are self-motivated and ready to take action but need guidance and resources to get started. When you add component products to your ecosystem, you’re empowering customers to learn and grow independently—another value layer that strengthens their relationship with your brand.
Supervision Services
On the next level, you might offer supervision services—providing oversight and expertise while your clients manage their projects. These services appeal to customers who need reassurance and professional insights to ensure they’re on the right path. Supervision services add value because they blend the independence clients want with the security of having an expert they can turn to as they work toward their goals.
Done With You Services
If your clients desire more support, they might be interested in done with you (DWY) services. In these offerings, you work side-by-side with clients, guiding them through processes, helping them make decisions, and ensuring they’re implementing strategies effectively. This level of service is a perfect blend of guidance and collaboration, giving your clients the confidence to act while still feeling supported. Done-with-you services are transformative for customers, offering a higher value due to the personalized support and direct input you provide.
Done For You Services
Finally, at the top of the spectrum are done for you (DFY) services, where your team handles everything on behalf of the client. For clients who don’t have the time, expertise, or inclination to manage things themselves, DFY services provide the ultimate solution. This is the pinnacle of value for customers who want results without the work. With DFY, you’re positioning yourself as a trusted partner that delivers outcomes without the added effort from the client, making it an incredibly appealing choice for busy professionals.
Creating this ecosystem requires intentional planning and an understanding of your clients’ needs. But once it’s in place, you’ll have the ability to serve a broad range of customers at varying price points, increasing revenue while enhancing customer loyalty. An ecosystem also builds trust—your clients see that you’re ready to support them through every phase of their journey, from self-directed learning to full-service solutions.
As a small business owner, building your unique ecosystem now will give you the competitive edge you need in an increasingly crowded marketplace. It’s not just about adding another product or service; it’s about creating a unified experience that offers unmatched value. Start now, and create a business that meets clients where they are, anticipating their needs, and guiding them forward with confidence. With a well-developed ecosystem, you’re not just adding value—you’re becoming invaluable. Take action today, and watch your business grow as your clients experience the exceptional benefits of your unique ecosystem.
Action Step
You can see how adding value at every level can be a great model to build upon. Take some time to look at your business and determine where you can add value.
Make a list of ideas where you can create products in each of the five areas discussed.
- Information
- Component
- Supervision Services
- Done With You Services
- Done For You Services
Next, set goals for yourself to create a new product in each of these areas over the course of a month’s time. Before you know it, you will have reworked the structure of your company to have levels that your customers can move through. They will appreciate this as you build a relationship with them and gladly pay for assistance as you provide outstanding results.
Interested in further support to help conquer conversions for your business?
I have created a special community where I share all the secrets I have developed over the last decade. My new group known as the Conquer Conversions Community can be found over on the Skool platform.
In the group, I teach how to increase online 💰 sales! You get the system & blueprint (step-by-step guide) we use to help businesses build & scale their online offers to achieve sales growth in a short period of time.
For a limited time, you can join for FREE, but it won’t be that way for long. Actually, the ability to join at no cost will end on December 1. At that time the community will be a paid group to be a part of, so don’t miss an opportunity to grow for FREE and join here today!
Warmest Regards,
Jeff Welsh
Founder | Leader
WelshTraining.com
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