Origin Story

The Turning of the Page

Growing up, I was told what so many of us hear: “Find a good career and stick with it.” So that’s exactly what I did. I worked hard, built a steady career, and became the first in my family to earn an advanced degree. It was a proud milestone — but even then, something was missing. I was working too hard for too little freedom, building someone else’s dream instead of my own.

For years, I poured everything into my creative industry jobs. Late nights. Long weeks. Constant hustle. But no matter how much I achieved, I couldn’t escape one truth: I wasn’t building my future. That realization was painful — but it planted a seed.

One day, I promised myself: I will start something of my own.

It didn’t happen overnight. I failed. I learned. I tried again. And eventually, I launched a digital marketing agency that took off fast. We built real results, real culture, and real momentum. Within a few short years, the business crossed seven figures.

But success came with chains. I was still working 12-hour days. Missing moments with my kids. Trading time for growth that never quite felt sustainable. I had built a business — but not the life I imagined.

That was my breaking point.
My Alinea moment.
A new line in my story.
The pause before rewriting a new chapter.

I realized the deeper problem wasn’t effort — it was architecture. I had built a model that couldn’t scale. The more clients I took on, the less time I had to lead. I’d escaped the 9–5 only to recreate it under my own roof.

So I tore the page.
And I began again — this time, I was building off past experience.

The Shift in Perspective

When I stepped back, I stopped chasing harder work and started designing smarter systems. I studied what made my clients succeed and realized the answer was already in my hands — a proven process I’d used to help others scale again and again. But I had never applied it to myself.

A moment in Tampa changed everything. Sitting in a mentor’s workshop, I finally saw the disconnect: I was teaching transformation, not living it.

That night, I opened my notebook and wrote one question that changed my trajectory: “What if I built my business using the exact system that built theirs?”

The answer became The Revenue Roadmap Program — a focused five-step process for attracting customers, scaling profitably, and reclaiming time. It’s built around what I now call The Five Freedom Moves

• Posts: Building trust and authority with authentic, consistent organic content.
• Paid Social: Amplifying reach and targeting your ideal audience with precision.
• PPC: Harnessing search intent so customers find you the moment they’re looking.
• Promote: Nurturing leads into loyal customers through personalized follow-up.
• Profits: Optimizing every step so each dollar spent multiplies and scales your revenue.

This process gave my business — and my life — a new rhythm.

Predictable revenue. Daily paying customers. More time with my family. Not a hustle — a system.

The New Line

Today, that same philosophy is at the core of my new company: Alinea Business.
The name emphasizes “a new perspective.” It’s a reminder that you can’t edit your old story into a better one; you have to start fresh.

I no longer promote my company’s old brand because that chapter is complete.
This is the next one — built on freedom, clarity, and sustainable growth.
We don’t fix broken models.
We build better ones.

We don’t rebrand.
We provide a fresh perspective.

Alinea Business: The Philosophy

Every founder, every business, every brand has a story — sometimes tangled, sometimes tired, sometimes ready for its next chapter.

Alinea Business exists to help you write it.
We bring a new perspective to business growth — one rooted in clarity, efficiency, and scalability.

Our clients don’t just gain new leads; they gain a new process — one that turns vision into results, and results into freedom.