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My First Big Goal Achieving Mistake

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Everybody has goals. It’s how you manage those goals that makes all the difference in the world. For me, I always had an idea of where I wanted to be in life. I imagined having my finances in order, a happy family, being physically fit, enjoying various activities, traveling the world, etc.

The problem was that I didn’t understand how to manage my goals. I realized this with my first coach. He taught us how to write our goals down. As silly as that sounds, most people don’t do this. So I wrote them down. But I didn’t have a system to accomplish them.

I experimented with different strategies I came across. I made some progress but nothing to make a dent. After a while, like many, I became discouraged. Getting to that point I wanted to be at was not happening like I wanted it to. It wasn’t moving along fast enough.

Then I came across a few techniques that were game changing. I realized that I wasn’t as focused as I should be. My first big mistake was that I wasn’t tracking my situation. For example, my finances were a mess because I wasn’t keeping track of them. I couldn’t tell you at any given time what my credit score was or what debt I had accrued. Once I started tracking my expenses, it became pretty obvious what I needed to do.

So, step number one … track your situation!

If your health is the goal, then track your weight, blood pressure and eating habits for 30 days. I guarantee that you’ll see a pattern and realize what you need to change.

Also, you need to write your goals down DAILY. What are your they? Do you have them memorized? Write them down in a journal each morning and night until you have them clear in your head.

I not only write them down, but I also have a chart that tracks my progress toward my BIG goals. It allows me to more easily see the progress I’ve made over time. This visual tool is essential. In an instant, I can see progress. The data used in my visual chart comes directly from a spreadsheet I keep, so I know for a fact it’s correct.

The process of writing them down allows you to drill your goals. Make them clear. Be able to recite them at any given moment.

Step number two … write your goals down every day.

If you really want to improve your situation for your business or personal life, you need to learn how to achieve goals and do so consistently. Large goals, small goals and big hairy audacious goals. All of them. I promise you, if you use the two step process I just described, you will avoid the mistake I made early on. If I had done so, I guarantee I would have reached my success point much faster than I did.



Jeff Welsh
Branding Expert & Entrepreneur

p: (304) 381-4092 ext. 1
e: jeff@jeffwelsh.com
w: jeffwelsh.com

Jeff WelshMy First Big Goal Achieving Mistake
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The Power of a Good Partner

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In the past, I’ve always felt like I was on a journey by myself. For whatever reason, I tackled many things in life by myself. This was the case in my first entrepreneurial ventures as well.

When I decided to leave the work world and go out on my own, I didn’t do it the right way the first time around. I just quit my job and started freelancing any creative work I could get my hands on.

This quickly became overwhelming. I had too much to learn and too much to do. The responsibilities of being a husband and new Dad was a lot, not to mention trying to maintain a steady income as well.

As fate would have it, after 5 years of freelancing in Upstate New York, we were to move on to other ventures in Morgantown. I had to start all over with my networking. I had to build business in another area where I knew nobody. This was tough.

Fortunately, I found a young talented individual who I worked well with. We ended up partnering and starting a new ad agency. Our firm was to be something different. It was to focus on marketing in ways that were unique to our area.

Fast forward 5 years later and we are blazing new trails. Not only in Morgantown, West Virginia, but across the country as well.

I could have never built this agency on my own. It took the power of two. It took collaborations that were necessary to get the job done.

Becoming an entrepreneur is overwhelming. Even for those that have vast experience. You take on responsibilities that involve a ton of effort. Sometimes, the efforts involved are not compensated as much as would be preferred.

The best way to build something worthwhile in a reasonable amount of time to find talent to partner with.

I’ve been fortunate twice. For both of my businesses, I found partners that are passionate, talented, hard working and great to work with.

If you’re even considering the journey of becoming self-employed, I recommend you find the right partner to join forces with.

You will no doubt find great power that will increase your success at a faster rate. I wouldn’t do it any other way.



Jeff Welsh
Branding Expert & Entrepreneur

p: (304) 381-4092 ext. 1
e: jeff@jeffwelsh.com
w: jeffwelsh.com

Jeff WelshThe Power of a Good Partner
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Your First Big Step Toward Change

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Taking the first step for any change is life huge. It’s also not the easiest thing in the world to do.

First, you have to realize what you are unhappy with. For some it may be your health, for others it could be the career you’ve chosen and it could also be your financial status. Everyone has a different situation.

For me, it was not living the life I wanted to live. I wanted to be free of the 9-5 rat race. I wanted to be able to do what I wanted to do, when I wanted to do it. I wanted to be in a better place financially for my family. I realized I wanted something different. The only way I was going to achieve these things was to take a leap of faith and do things my way.

Realizing you have something you want to change is BIG. It’s the first step. If you’re like me I realized it for some time, BUT I just couldn’t get myself motivated to make a change. So things kept getting worse.

It was fear of the unknown that was stopping me. How was I going to handle being an entrepreneur? What hurdles will I come across and how will I deal with them? How will I work through the financial stress until I get things up to speed?

Not knowing the answers to these questions were the real issues that were stopping me. I wanted all the answers before I took action. Unfortunately, this is not how entrepreneurship works. There is always the unknown. You must have faith you will figure it out.

My faith is what got me through the roadblock I was up against. Faith that somehow a larger power would guide me through the tough times. Faith (and trust) in my business partners. Faith in the team I wanted to create down the road and already had built to this point.

So I finally decided to take a risk. How was I going to know what the rewards are like if I didn’t try? What’s the worst that could happen? I could fail and then I just go back and get a job.

That never happened though. I’ve had many difficult situations to deal with in my 12 years as an entrepreneur. Adversity surely hasn’t been a stranger.

But I sucked it up every time. Whether being alone or with Luke (my partner at Impakt), we always picked ourselves up from the floor and moved forward. We have never lost in my mind. As long as we learned from experience and didn’t repeat mistakes we were winners.

So my point is, you will never know what it’s like if you don’t take the first big step. Take the leap of faith. Know what you want to change and just go for it.

Being an entrepreneur has been good for me. I wouldn’t change it for the world. After all, I did eventually reach the pay off phase. It may have taken me a bit longer than some, but life is good. I have great control of most things. Even the things I don’t have full control of, I have great partners to help make it through tough situations.

Today, taking the first step is much easier. When I realize I’m unhappy, I just act quickly because I know I can fix it. You should do the same, because NOT having to work 9-5 for someone else and being “The Man” is invigorating!



Jeff Welsh
Branding Expert & Entrepreneur

p: (304) 381-4092 ext. 1
e: jeff@jeffwelsh.com
w: jeffwelsh.com

Jeff WelshYour First Big Step Toward Change
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Take Action, Take Control & Escape The Trap

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It’s so easy to fall into the trap.

My brother-in-law Gary used to talk to me about the concept of the “trap” years ago, early in my marriage. He was referring to the life cycle so many people my age were brought up to know. The cycle where you get up, go to work (possibly a job you don’t like), come home, go through your family routines, pay bills, be broke until your next paycheck … then rinse and repeat.

Gary’s insight to this was eye opening. I realized he was unhappy. A few years later he got sick and only lived 9 more months. Esophageal cancer was something nobody saw coming and was a real catastrophe in the family. He never escaped the situation he described to me.

From this moment forward, I was determined to NOT fall into the trap. But how was I going to achieve this? I was already halfway there!

For years I fell further into this concept. I created debt that sucked the life out of me. One day I woke and saw myself in the EXACT position I didn’t want to be in. I was not happy. My marriage was under stress. Things were not good.

I was already an entrepreneur, but life was not going the direction I had hoped. The glamour of working on my own schedule was not what I had imagined. I was working a ton, but I wasn’t receiving the benefits I had hoped to achieve. That’s because I had no real direction.

I had a good business, a business partner and a decent team, but things were always a struggle. One day I sat in my office discussing our status with my partner and we realized we had to make a change or our business was going to be dead. It was this moment that I decided to take action. I was going to take better control of my business, my future and my life.

My business partner, Luke and I invested in ourselves. We spent tens of thousands of dollars on training. We traded services for mentorship. We read books, listened to podcasts, watched YouTube videos, traveled to conferences, networked locally, networked nationally and traveled internationally. We did whatever it took took to learn from the best of the best.

But this was only the start. We could learn as much as we wanted, but if we didn’t execute on what we learned, we were wasting our time. So, we held each other accountable and took further action. We took a few calculated risks that ended up saving our business.

After what felt like decades, but was actually only 18 months, we started to gain traction. Business was growing. We also became smarter and didn’t grow our team. We INVESTED in the team we had and took care of those that were dedicated to our mission.

Fast forward to today. Impakt is doing well. We still have a loooong way to go to where we want to be, however we’re in much better standing.

I’m also, in a better place on the family front as well. We’re much farther away from the “trap” than we were when I realized I was unhappy. We have built the lifestyle we always wanted. Our girls are growing and we are reaping the benefits of all the sacrifices we made in the past 10 years.

For those that might possibly be falling into the trap or those that are already there, let me be the example that shows you anything is possible. You can escape the trap and build the life you want.

Just realize where you’re at, where you really want to be and take action to get there! Life is too short to not enjoy every step of the way.



Jeff Welsh
Branding Expert & Entrepreneur

p: (304) 381-4092 ext. 1
e: jeff@jeffwelsh.com
w: jeffwelsh.com

Jeff WelshTake Action, Take Control & Escape The Trap
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Welcome to My Entrepreneurial World!

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Congratulations … you’ve made it to my personal brand website, a place where I share my journey as an entrepreneur. From the building of my digital ad agency Impakt Media to my new ventures in the health/fitness space via my second business Warrior Body, I share the lessons I learn with young entrepreneurs and businesses.

Over the course of my 30+ year creative career I’ve experienced a ton. Working for businesses around the country in many industries has given me the chance to learn valuable skills. I’ve seen the world change in a short period of time.

When I started my creative journey, film was still used in photography and the internet didn’t exist like it does today (and for the old timers out there, I learned graphic design through paste-up methods :-).

Now, we live in a world that is much smaller, faster and accessible. Anyone with a computer and the drive to build something they have a passion for can create their own empire and support themselves.

I’ve seen a lot in my time. I’ve worked for small businesses. I’ve worked for large businesses. I’ve started several companies on my own and I’ve built a successful agency with my talented business partner. In doing so, I’ve learned a ton and that’s why I’ve created this site.

I want to share my experiences, both past and presence with those that either are about to begin their entrepreneurial quest or are still relatively new.

I want to share so I can teach. I want to share because I want to help. Help people just like you learn how to avoid the hurdles of running your own business and predict experiences you’re about to have in order to more carefully navigate the journey ahead of you.

So, welcome once again and if I can ever be of assistance, don’t hesitate to reach out.

Stay motivated, be strong and crush every day!



Jeff Welsh
Branding Expert & Entrepreneur

p: (304) 381-4092 ext. 1
e: jeff@jeffwelsh.com
w: jeffwelsh.com

Jeff WelshWelcome to My Entrepreneurial World!
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